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B2B social media communities are essential for many reasons. Social media communities can help B2B businesses connect with their target audience This site across multiple platforms, which significantly improves brands’ customer acquisition. The relationship that these communities foster also helps with customer retention, garnering first-hand feedback, gaining an in-depth understanding of customer personas and needs, cutting support costs (such as handling support tickets), and improving brand image. Community members are more likely to become brand advocates. The better social media community management, the higher social engagement rate. But social engagement isn’t just about posting updates and compelling content to your social networks—it’s also about making sure that information is correct.